CBS Sports
Led multi-disciplinary global design team focused on product, UX research, and brand across the product portfolio of the fastest, most in-depth sports coverage & fantasy games.
As a senior leadership team member, I helped build a global design team to help create fast and responsive products to serve the sports fan across mobile, streaming, and web properties including CBSSports.com, CBS Sports Fantasy Games, CBS Sports HQ, 247Sports, MaxPreps, and SportsLine.
When I joined in 2014, we began a complete overhaul of the web and mobile app products to set up an environment of iteration and user improvements. Not only did we create a design system that could scale across everything, we reorientated the teams to focus on product features across all device types, to ensure consistency in the experiences. Working at a mass scale, everything had to work. It had to be fast and responsive since our products brought the most in-depth sports scores and statistics to inform the diehard sports fans, wherever they are, on any device.
After elevating CBS Sports Digital to the number 2 spot (just behind ESPN) it allowed us to keep growing, creating new products along the way. Other highlights include live streaming The Masters, NCAA Tournament Games, and rolling our major rebrand of CBS Sports across all parts of the business to coincide with Super Bowl 50.
We had a great team that was invested in winning. And for the first time, a design practice was established that continues today.
Led redesign eort of web and mobile products, helping to modernize the overall software development process across the company.
CBSSports.com before and after
CBS Sports App and Web
CBS Sports Fantasy App and Web
Built scalable design system that enabled ecient iteration, growth, and the ability to launch new products, including streaming sports news service and picks and projections subscription product.
Portfolio of products: CBS Sports, Max Preps, SportsLine, 247 Sports
SportsLine picks and projections subscription product
CBS Sports HQ streaming sports news service
Senior Director, Product Design
@ CBS Sports Digital
2014-2017