Daily Burn Fitness
Hands-on product design and brand direction for a suite of native mobile apps to expand the business offerings, each targeted to a specific workout type with personalized training plans to help people achieve their goals at any point of their fitness journey.
Suite of apps: HIIT, Running, Yoga
When Daily Burn started, it was definitely ahead of its time. Connected TVs were not as ubiquitous as they are today. When I was brought on at the start of 2018, the idea was to expand the business beyond the generalist video workout offering, a create a new suite of apps, each geared towards a specific workout type to be used anywhere, not just on your home TV.
Working with fitness professionals, personal trainers, and coaches, we created a way for users to be able to use the apps to get the same personalized experience you would get from a personal coach or trainer. From a product design perspective, my idea was to build a nimble design system to allow for quick iteration across all the apps since we knew as customers started using them, we’d discover things to improve the experience. After mapping out the full user journey and experience, and running some initial user research to prove our hypotheses, I brought on Brooklyn design agency, Orange You Glad, to help design the branding system and app UI. They brought the perfect mix of energy, style, and empathy to the project to help deliver not only a user-centric and intuitive experience, but a fun and engaging experience for the user to come back again and again.
Workout UX Flow (Truncated)
Yoga app onboarding
Core app workout history desktop view
Partnered closely with marketing and business development to improve growth strategies for new suite of apps and brand position legacy at-home workout product to better compete in market.
Head of Design
@ Daily Burn
2018-2019
TEAM:
Kate Haberbusch - Product
Don Eschenauer - Design Strategy, Product Design, Creative Direction, UX Research
Orange You Glad - Branding System, UI Design
Allyson Young - Marketing
Carol Eng - Video Production