Health.com

Design LeadershipArt Direction
Written By Don Eschenauer

Led redesign of generalist health magazine brand into an up-to-date and informative health information product, including new logotype, design system and art direction.

Health logotype

Trusted, authoritative, science-backed health information should be available to everyone in the world. As part of the rebrand effort, we created a completely new design system to easily enable product iteration and support all visuals throughout the site, social, email, and other distribution outlets. 

We created an eclectic branding system based on timeless design principles, but adhering to all modern accessibility standards, readability, loading time speed, image quality & performance, to all fully support: advertising, performance marketing, commerce, custom ad products, SEO, traffic, email acquisition, and content marketing design.

Explore conditions graphics (Illustration by Eliana Rodgers)

Mobile UI

Desktop UI

VP, Design – Health Group
@ Dotdash Meredith  
2022

TEAM:
Don Eschenauer - Design Strategy, Art Direction, Visual Assets Design System, Iconography, Branding Workshops
Jaime Yong - Lead Design, Art Direction, UI Design, Design System Architect
Eliana Rodgers - Illustrations

Don Eschenauer
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