Hana Workspaces
Drove excellence across every touchpoint of the customer journey including web presence, sales funnels, enterprise SaaS platform, B2B integrations, and member mobile app to create a holistic customer experience in tech-enabled workspaces.
Well-crafted, tech-enabled workspaces that inspire great work. Hana (A CBRE Company) was a complete flexible workspace solution designed to meet enterprise demands with best-in-class technology and exceptional hospitality. When I was brought on, the overall vision was clear, the physical spaces had started to take shape, launching in Dallas first, with California, London, and Manchester to follow, but the digital touch points and backend tech were lagging behind.
My team and I were responsible for designing every digital touchpoint all along the customer journey – from product education to sales acquisition to member onboarding and communication to payments and space optimization. The vision of the company was not only to create well-designed, well-thought-out spaces for teams and individuals to do their best work but to accompany that with exceptional hospitality, akin to a great hotel. As designers, that made our job easy because it HAD TO BE good every step of the way. From an experience standpoint, we embraced the Japanese way of Omotenashi, anticipating user needs with wholehearted hospitality. Complete selfless service design.
Customer-facing view of enterprise platform
Mobile app UX flow diagram
Startup focus on business growth helping drive sales leads and marketing prospects from small companies to enterprise customers.
Web presence location detail
Hana Workspace locations across US and UK
Web presence blog
Created cross-functional collaboration and partnerships with architects, interior designers, marketing designers, and product design team to elevate brand design.
Director of Digital Product Design
@ Hana (A CBRE Company)
2019-2021
DIGITAL PRODUCT DESIGN TEAM:
Don Eschenauer - Design Strategy, UX / Product / Service / Brand Design
Jaime Yong - Design Lead / Visual Design
Rosa Moran - User Experience / Research
Oleh Nedilko - Product Design
Sai Gautam Pulikanti - Product Design
MARKETING TEAM:
Lindsay Wester - Brand Director
Aaron Winston - Brand Content Strategy / Copy
Marissa Netley - Marketing Manager / Design
ARCHITECTURE / INTERIOR DESIGN TEAM:
Andrew Kao, AIA , Rebecca Dale, RA, Pyline Tangsuvanich, RA, Claire Keane